Outreach to Admitted Students

Customized postcard and envelope designs using variable data to newly admitted Purdue Engineering students. Mailing included a small banner flag for Purdue pride and photo opportunities. The postcard included custom Purdue Engineering stickers.

Customized Postcard Back with Stickers

Customized Postcard Back with Illustrated Stickers

Postcard Design

Postcard Front

Envelope Front

Purdue Engineering Banner Flag with Newly Admitted Student

Purdue Engineering Recruitment Postcard Front

Team/Contributors

Creative direction, project management, lead design, illustration: Kate Theobald
Design, illustration production: Kate Starr
Photography: Shayan Bawaney
Stakeholders: Aurie Swartz, Will Gwin, Office of Future Engineers
Student photos courtesy of @purdueengineering on X.