Kate Theobald portrait
Driving innovation and delivering excellence.
Kate is a designer and communicator. She is currently the Senior Manager of Multimedia for Purdue University's College of Engineering Marketing Communications team. Kate takes on anything and everything from branding, campaigns, supporting web development, email marketing, print design, environmental signage and event promotions, interactive experiences and more. Through strategic research, innovative creative, and human-centered optimization, she partners with her team and stakeholders to bring visions to life. Kate thrives learning in a fast-paced environment and new project challenges. She listen first, focus on quality, and creates valuable solutions. By blending strategic expertise and sophisticated aesthetic, her approach is to be nimble, adaptable and progressive.
With agency, newspaper, and over a decade of higher education experience, Kate leads a talented, dynamic team dedicated to elevating the Purdue Engineering brand. Together, the Engineering Marketing Communications team crafts compelling content that not only promotes Purdue, but drives demand and promotes industry partnerships. The college just concluded celebrating 150 years of excellence in engineering education. Her team laid the foundation for the anniversary campaign, which launched in September 2024 and concluded at Homecoming 2025. This work was recognized by the American Advertising Federation with a 2024 Silver Addy Award and the experience remains a career highlight for her and the team.
Achievements
2023 Bronze Addy Award, Frontiers Print Magazine // American Advertising Federation
2022 Bronze Addy Award, College Rankings Social Campaign // American Advertising Federation
2017 Four Winds Interactive Sign Builder 1 Certification
2016 Gold Award, Olympics Banner // MARCOM Awards
2016 Honorable Mention, Big Ten Conference Guide // MARCOM Awards
2015 Big Ten Conference Committee Marketing Chair


Photo by Rebecca McElhoe, Purdue University.
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