Brand Architecture

Brand updates and type treatment established for Purdue University's Global Engineering Alliance for Research & Education (GEARE) Program. The new type treatment elevates the previous visuals while utilizing brand visuals. The final solutions provide flexibility and promote Purdue brand across the program's communications.

GEARE type treatment over photo of building
previously used GEARE solutions
GEARE previous graphics
GEARE type treatment sketches
GEARE final type treatment
GEARE style guide including fonts, supporting gear graphics, colors, and examples
GEARE type treatment variations of color and alignments
GEARE type treatment in use overlayed on social images
GEARE type treatment on photo of Europe
GEARE Flag
GEARE Flag
GEARE Shirt Design
GEARE Shirt Design
GEARE type treatment
Team/Contributors
Creative direction, project management, design production: Kate Theobald
Stakeholders: Jenny Strickland, Office of Professional Practice, Will Gwin, Christine Babick

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