Purdue Day of Giving Campaign

Purdue Day of Giving Campaign: Implemented real-time social media feed as the focus showing the day's activity. Curated content on the right side to highlight Recreational Sports program areas and impact. The visibility allowed a unique opportunity to 'tell our story' while blending with the larger campaign. Content at the bottom of the video wall spoke to the Purdue Day of Giving brand elements rotated information about where to give.

Client: Purdue University Recreational Sports, Alumni Center 
Project: Purdue Day of Giving 2016
Digital signage curation, social media campaign, promotional email
Generated over $1,000 for Purdue Recreational Sports general fund during inaugural year participating.
Art direction and implementation with Brooke Sauer and Elizabeth Coleman

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